Monday, 26 June 2017

4K is redefining how we see and utilize video - Interview

A Knowledge Network Interview by Huawei WinWin Magazine
Friday 05 February 16

4K is set to redefine how we see and utilize video. What does this have to do with Huawei? It’s going to take pipes as broad as the Pacific Ocean to move all those pixels. This is what brought Sony, 4K’s most prominent champion, to our Ultra-broadband Forum (UBBF), where its Head of AV Media for Sony Professional Europe, Olivier Bovis, spared some time for WinWin.   Interview by Jason Patterson & Linda Xu. Video interview available on the Huawei website   4K is set to redefine how we see and utilize video. What does this have to do with Huawei? It’s going to take pipes as broad as the Pacific Ocean to move all those pixels. This is what brought Sony, 4K’s most prominent champion, to our Ultra-broadband Forum (UBBF), where its Head of AV Media for Sony Professional Europe, Olivier Bovis, spared some time for WinWin.   WinWin: How is Sony driving ultra-broadband to facilitate 4K development?   Olivier Bovis: Well the contribution of Sony probably starts ahead of the game, focusing on the content creation aspect. Before there’s 4K, you need to have acquired 4K content. In this there are probably three areas. The first is more at a core technology level. We’ve been developing specific codecs, for example, for production and capture of 4K, making it easy to edit. The second part is the products, and it started quite some time ago with us introducing 4K projectors, for example, in cinemas, in the first place. There are about 17,000 of them deployed worldwide now for people who want to see a 4K cinema experience. And after that we focused on the acquisition aspects, primarily camera development aimed first at cinema production. And then live production for sports applications…

4K is set to redefine how we see and utilize video. What does this have to do with Huawei? It’s going to take pipes as broad as the Pacific Ocean to move all those pixels. This is what brought Sony, 4K’s most prominent champion, to our Ultra-broadband Forum (UBBF), where its Head of AV Media for Sony Professional Europe, Olivier Bovis, spared some time for WinWin.   Interview by Jason Patterson & Linda Xu. Video interview available on the Huawei website   4K is set to redefine how we see and utilize video. What does this have to do with Huawei? It’s going to take pipes as broad as the Pacific Ocean to move all those pixels. This is what brought Sony, 4K’s most prominent champion, to our Ultra-broadband Forum (UBBF), where its Head of AV Media for Sony Professional Europe, Olivier Bovis, spared some time for WinWin.   WinWin: How is Sony driving ultra-broadband to facilitate 4K development?   Olivier Bovis: Well the contribution of Sony probably starts ahead of the game, focusing on the content creation aspect. Before there’s 4K, you need to have acquired 4K content. In this there are probably three areas. The first is more at a core technology level. We’ve been developing specific codecs, for example, for production and capture of 4K, making it easy to edit. The second part is the products, and it started quite some time ago with us introducing 4K projectors, for example, in cinemas, in the first place. There are about 17,000 of them deployed worldwide now for people who want to see a 4K cinema experience. And after that we focused on the acquisition aspects, primarily camera development aimed first at cinema production. And then live production for sports applications…

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