Tuesday, 19 June 2018

Telenor pays $360m for US marketing tech firm

By Mary Lennighan, Total Telecom
Monday 01 February 16

Tapad will operate as a standalone entity within the Telenor group; CEO and CTO to keep their jobs and a 5% stake in the company.

Telenor on Monday announced it has agreed to acquire 95% of U.S.-based Tapad for US$360 million. Tapad, which provides cross-device digital marketing technology, will give Telenor a foothold in the advertising tech space…

Telenor on Monday announced it has agreed to acquire 95% of U.S.-based Tapad for US$360 million. Tapad, which provides cross-device digital marketing technology, will give Telenor a foothold in the advertising tech space…

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