Wednesday, 26 September 2018

The names haven't changed: a quick history of the UK mobile industry

By Mary Lennighan, Total Telecom
Friday 29 January 16

While brand names have altered over 30 years and handsets have evolved, the big players driving the U.K. mobile market have largely stayed the course.

It's just over 30 years since the launch of the first mainstream analogue mobile services in the U.K., and a lot has changed in that time. Devices have altered beyond recognition, services are evolving at a phenomenal rate, and some brands have long been consigned to the annals of history. But interestingly, many of the big names that were around at the dawn of the mobile era in the U.K. are still in the mix. Vodafone has been in it for the duration, making only minor changes to its corporate brand over the past three decades; Hong Kong's Hutchison has been there or thereabouts since the start of digital mobile services…

It's just over 30 years since the launch of the first mainstream analogue mobile services in the U.K., and a lot has changed in that time. Devices have altered beyond recognition, services are evolving at a phenomenal rate, and some brands have long been consigned to the annals of history. But interestingly, many of the big names that were around at the dawn of the mobile era in the U.K. are still in the mix. Vodafone has been in it for the duration, making only minor changes to its corporate brand over the past three decades; Hong Kong's Hutchison has been there or thereabouts since the start of digital mobile services…

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