Friday, 23 June 2017

UK broadband advertising is set to become even less interesting

By Nick Wood, Total Telecom
Friday 22 January 16

Counting the true cost of U.K. broadband has become so difficult the regulators have stepped in.

Describe your favourite broadband advert. Difficult, isn't it? That's because no-one has, or should admit to having one. Anyone who does, who openly discusses it, and who isn't being paid to do so, should be treated with suspicion. Off the top of my head, I can recall that BT has got a bit carried away, enlisting Hollywood A-listers Ewan McGregor and Willem Defoe to front its most recent campaign, while Sky – ever the content king – has borrowed characters from popular animated movies like Toy Story and, most recently, Kung Fu Panda. Virgin Media did some ads with sprinter Usain Bolt but that was a while ago now…

Describe your favourite broadband advert. Difficult, isn't it? That's because no-one has, or should admit to having one. Anyone who does, who openly discusses it, and who isn't being paid to do so, should be treated with suspicion. Off the top of my head, I can recall that BT has got a bit carried away, enlisting Hollywood A-listers Ewan McGregor and Willem Defoe to front its most recent campaign, while Sky – ever the content king – has borrowed characters from popular animated movies like Toy Story and, most recently, Kung Fu Panda. Virgin Media did some ads with sprinter Usain Bolt but that was a while ago now…

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