Monday, 25 June 2018

Israel's Partner drops Orange brand

By Mary Lennighan, Total Telecom
Wednesday 06 January 16

Mobile operator will stop using the Orange name, but has yet to state when it will rebrand.

Partner Communications has decided to stop using the Orange brand for its operations in Israel. The announcement comes six months after Orange CEO Stephane Richard inadvertently stirred up controversy in Israel by indicating that he was keen to terminate his company's brand licensing deal with Partner and withdraw the Orange brand from Israel…

Partner Communications has decided to stop using the Orange brand for its operations in Israel. The announcement comes six months after Orange CEO Stephane Richard inadvertently stirred up controversy in Israel by indicating that he was keen to terminate his company's brand licensing deal with Partner and withdraw the Orange brand from Israel…

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