Thursday, 23 November 2017

Israel's Partner drops Orange brand

By Mary Lennighan, Total Telecom
Wednesday 06 January 16

Mobile operator will stop using the Orange name, but has yet to state when it will rebrand.

Partner Communications has decided to stop using the Orange brand for its operations in Israel. The announcement comes six months after Orange CEO Stephane Richard inadvertently stirred up controversy in Israel by indicating that he was keen to terminate his company's brand licensing deal with Partner and withdraw the Orange brand from Israel…

Partner Communications has decided to stop using the Orange brand for its operations in Israel. The announcement comes six months after Orange CEO Stephane Richard inadvertently stirred up controversy in Israel by indicating that he was keen to terminate his company's brand licensing deal with Partner and withdraw the Orange brand from Israel…

Please login or register to view this content

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry