Saturday, 22 September 2018

Review of the Year: Candy Store

By Mary Lennighan, Total Telecom
Thursday 24 December 15

Telecoms operators and cable companies are racing to become the service providers of choice for consumers in an increasingly quad-play world.

Consumers are faced with a dizzying array of telecoms and television services to choose from, at a price to suit every wallet. And increasingly they are opting to buy all those services from a single provider, triggering a major shift in the telecoms landscape. The trend towards multi-play services gathered pace this year, leading telecoms providers to spend big to acquire the requisite capabilities. But they are not the only storeholders looking to bundle up their wares. The traditional TV providers are making their presence felt on the digital services high street, giving consumers more options than ever. The world's biggest telecoms operator by revenues, AT&T, is now competing as much–if not more–with the US cable industry as with its peers in the telecoms space. It closed its $48.5 billion acquisition of satellite TV provider DirecTV in July, giving it the largest TV customer base in the country. It immediately launched its All-in-One converged TV and mobile tariff and set about exploiting the cross-selling opportunity that it put at 39 million households, mainly DirecTV customers without an AT&T mobile service or AT&T customers without either U-verse or DirecTV video subscriptions. Early 2016 will bring new offerings from the merged entity. "Within the next 30 days you're going to see us announce some new capabilities, some new integrated products and pricing that will bring together a really premium content package with a really premium wireless asset," AT&T chief executive Randall Stephenson said in December. But the cablecos are not resting on their laurels, when it comes to both scale and the multi…

Consumers are faced with a dizzying array of telecoms and television services to choose from, at a price to suit every wallet. And increasingly they are opting to buy all those services from a single provider, triggering a major shift in the telecoms landscape. The trend towards multi-play services gathered pace this year, leading telecoms providers to spend big to acquire the requisite capabilities. But they are not the only storeholders looking to bundle up their wares. The traditional TV providers are making their presence felt on the digital services high street, giving consumers more options than ever. The world's biggest telecoms operator by revenues, AT&T, is now competing as much–if not more–with the US cable industry as with its peers in the telecoms space. It closed its $48.5 billion acquisition of satellite TV provider DirecTV in July, giving it the largest TV customer base in the country. It immediately launched its All-in-One converged TV and mobile tariff and set about exploiting the cross-selling opportunity that it put at 39 million households, mainly DirecTV customers without an AT&T mobile service or AT&T customers without either U-verse or DirecTV video subscriptions. Early 2016 will bring new offerings from the merged entity. "Within the next 30 days you're going to see us announce some new capabilities, some new integrated products and pricing that will bring together a really premium content package with a really premium wireless asset," AT&T chief executive Randall Stephenson said in December. But the cablecos are not resting on their laurels, when it comes to both scale and the multi…

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