Wednesday, 21 November 2018

Voice vs. Video: What do operators need to focus on to ensure success?

By Jayne Garfitt, Total Telecom
Thursday 05 November 15

From corporate case studies and live news footage to celebrity interviews and YouTube clips of the world’s most comic cats, video has taken off in a major way, placing us well and truly in the video era. But what does this mean for operators which have, in many ways, been the ones to pay the price for its popularity? While there are certainly network improvements which need to be made to make it more agile for video traffic, can operators afford to ignore voice services completely?   Monetising the user experience It was exactly these questions which Ryan Ding, President, Products and Solutions at Huawei, aimed to answer in a key note he delivered during the company’s sixth Global Mobile Broadband Forum. Addressing the audience of around 800 delegates, Ding began his speech by setting out what he was not going to talk about – products and technologies.    “Instead, I want to share some new ideas about what the mobile experience looks like in 2020,” he said. “Here’s a key word – experience. This is what I want to talk about because we believe a new era is coming.”   Ding emphasised this with a reference to GSMA figures which show that mobile penetration globally has already reached more than 100 per cent…

From corporate case studies and live news footage to celebrity interviews and YouTube clips of the world’s most comic cats, video has taken off in a major way, placing us well and truly in the video era. But what does this mean for operators which have, in many ways, been the ones to pay the price for its popularity? While there are certainly network improvements which need to be made to make it more agile for video traffic, can operators afford to ignore voice services completely?   Monetising the user experience It was exactly these questions which Ryan Ding, President, Products and Solutions at Huawei, aimed to answer in a key note he delivered during the company’s sixth Global Mobile Broadband Forum. Addressing the audience of around 800 delegates, Ding began his speech by setting out what he was not going to talk about – products and technologies.    “Instead, I want to share some new ideas about what the mobile experience looks like in 2020,” he said. “Here’s a key word – experience. This is what I want to talk about because we believe a new era is coming.”   Ding emphasised this with a reference to GSMA figures which show that mobile penetration globally has already reached more than 100 per cent…

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