Friday, 23 June 2017

Change is in the Eir in Ireland

By Nick Wood, Total Telecom
Wednesday 16 September 15

Telco formerly known as Eircom says €16 million rebrand reflects ambition to become a modern, dynamic company.

Eircom on Wednesday dropped the 'com' from its name to become 'eir', a move the Irish incumbent says better reflects the changing nature of the telecoms sector. Eir revealed it was working on a rebrand at the beginning of September. The change will see the telco's consumer and business divisions operate under the new brand…

Eircom on Wednesday dropped the 'com' from its name to become 'eir', a move the Irish incumbent says better reflects the changing nature of the telecoms sector. Eir revealed it was working on a rebrand at the beginning of September. The change will see the telco's consumer and business divisions operate under the new brand…

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