Sunday, 24 September 2017

Regulation stopping telcos from monetising customer data

By Mary Lennighan, Total Telecom
Friday 04 September 15

Operators have some way to go before they can hope to catch up with the Internet giants when it comes to personalised marketing, survey suggests.

Regulatory restrictions on the use of customer data are the biggest challenge to telcos looking to build new business models based on increasingly personalised services...or at least that's what the operators themselves believe. The regulatory issue came up in a recent operator survey that sought to ascertain whether telcos can hope to catch up with the Internet giants when it comes to marketing sophistication…

Regulatory restrictions on the use of customer data are the biggest challenge to telcos looking to build new business models based on increasingly personalised services...or at least that's what the operators themselves believe. The regulatory issue came up in a recent operator survey that sought to ascertain whether telcos can hope to catch up with the Internet giants when it comes to marketing sophistication…

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