Friday, 22 September 2017

Sponsored mobile data could lead to revenue hike in Asia - study

By Mary Lennighan, Total Telecom
Wednesday 15 July 15

Mobile operators urged to work with content companies to take slice of $6 billion annual revenue opportunity.

Mobile users in Asia are on the whole willing to accept sponsored mobile data packages and that could mean a significant revenue opportunity for mobile operators and content owners in the region, according to new research published on Wednesday. 62% of respondents in a Syniverse-backed study said they would accept branded content and advertising in return for free data usage…

Mobile users in Asia are on the whole willing to accept sponsored mobile data packages and that could mean a significant revenue opportunity for mobile operators and content owners in the region, according to new research published on Wednesday. 62% of respondents in a Syniverse-backed study said they would accept branded content and advertising in return for free data usage…

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