Thursday, 21 September 2017

Ericsson: US WiFi callers changing communication habits

Ericsson
Friday 10 July 15

According to a new Ericsson ConsumerLab report, 61 percent of the respondents claim they now make more frequent and longer voice calls, while around half say they have replaced some over-the-top app communication with voice calls utilizing Wi…

According to a new Ericsson ConsumerLab report, 61 percent of the respondents claim they now make more frequent and longer voice calls, while around half say they have replaced some over-the-top app communication with voice calls utilizing Wi-Fi calling. The report explores how the Wi-Fi calling service affects communication behaviour among those already using it, and investigates the benefits that consumers consider the service offers. The report explores whether Wi-Fi calling changes consumers’ perceptions of providers offering such services, and also examines how it is viewed by frequent international travellers.

Read the report – Wi-Fi calling finds it voice

METHODOLOGY

Qualitative
Research was conducted with consumers who own smartphones and have travelled internationally at least once in the past 12 months. Two international traveller focus groups were conducted in London alongside in-depth interviews with existing Wi-Fi calling users in Chicago.

Quantitative
An online survey was conducted among 5,000 smartphone users in Brazil, Egypt, Spain, the UK and the US who have travelled internationally in the past 12 months. A mix of both business and leisure travellers were included, as were 200 existing Wi-Fi calling users from the US. The quantitative survey is representative of the voice of 50 million international travellers.

Our sample of Wi-Fi calling users from the US included a high number of single adults, aged 25-34 years old, living in urban city centres. They are more likely to own an Android smartphone, but also own multiple devices. 70 percent of our survey sample of Wi-Fi callers travelled internationally very frequently, while the rest did not. Given that Wi-Fi calling is new to the market, it has been hard to assess the representativity of the survey among Wi-Fi callers.


View more of the latest press releases from across the industry or post your company's news.

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry