Friday, 21 September 2018

T-Mobile's rubber, Sprint's glue

By Mary Lennighan, Total Telecom
Friday 03 July 15

Telecom execs behaving badly is a sign of intense competitive pressure in the U.S. mobile market.

Being the chief executive of a major U.S. telco must be a lot like being in High School. There was a fair amount of virtual puerile giggling when Sprint CEO Marcelo Claure used the word "bullshit" on social media this week, and when the target of his ire, T-Mobile US chief exec John Legere, hit back we had an adolescent farce on our hands. There is, of course, fierce rivalry between U.S. operators, but this is an industry in which words like 'co-opetition' are liberally bandied about (make your own mind up on the hideousness of that particular portmanteau)…

Being the chief executive of a major U.S. telco must be a lot like being in High School. There was a fair amount of virtual puerile giggling when Sprint CEO Marcelo Claure used the word "bullshit" on social media this week, and when the target of his ire, T-Mobile US chief exec John Legere, hit back we had an adolescent farce on our hands. There is, of course, fierce rivalry between U.S. operators, but this is an industry in which words like 'co-opetition' are liberally bandied about (make your own mind up on the hideousness of that particular portmanteau)…

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