Friday, 18 August 2017

Orange may end Israel branding deal within two years

By Nick Wood, Total Telecom
Tuesday 30 June 15

French incumbent brokers new deal that could see it pay €90 million to withdraw from agreement with Partner.

Orange on Tuesday signed an agreement with Israel's Partner Communications that paves the way for the companies to end their brand licensing agreement within the next two years. The French incumbent whipped up a storm of protest earlier in June after CEO Stephane Richard was quoted at a press conference in Egypt as saying he wanted to end Orange's relationship with Partner and withdraw the brand from Israel as soon as possible…

Orange on Tuesday signed an agreement with Israel's Partner Communications that paves the way for the companies to end their brand licensing agreement within the next two years. The French incumbent whipped up a storm of protest earlier in June after CEO Stephane Richard was quoted at a press conference in Egypt as saying he wanted to end Orange's relationship with Partner and withdraw the brand from Israel as soon as possible…

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