Saturday, 15 December 2018

Celcom Axiata puts marketing managers on endangered species list

By Nick Wood, Total Telecom, in Singapore
Thursday 04 June 15

Malaysian operator uses algorithms to automate direct marketing, places five-year bet on AI, machine learning.

Telco marketing managers may want to consider a career change, after Malaysia's Celcom Axiata detailed its plans to use algorithms to automate its direct marketing processes. "We've got 300 marketers. That's way too many people," said George Chua, senior vice president and head of commercial analytics at Celcom…

Telco marketing managers may want to consider a career change, after Malaysia's Celcom Axiata detailed its plans to use algorithms to automate its direct marketing processes. "We've got 300 marketers. That's way too many people," said George Chua, senior vice president and head of commercial analytics at Celcom…

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