Monday, 25 September 2017

Is your cloud helping you win in the ‘Age of the Customer’?

A Knowledge Network Article by Tom Homer, Head of EMEA and the Americas. Telstra Global Enterprises and Services
Wednesday 22 April 15

When it comes to today’s marketplaces, there’s no doubt we’re operating in a buyers’ market. Consumers can buy anything almost instantly, from computer software through to the latest movies. We can easily find the information we need, compare and evaluate it immediately, before purchasing directly from the handheld device we’re using. Deliveries are increasingly taking place on the same day, and the whole purchase can be completed within hours. Given this, it’s no surprise to see brands becoming increasingly customer-centric. Although interestingly, the most successful are likely to be those focused on facilitating the purchase process – empowering consumers to do what they want, when they want, how they want &ndash…

When it comes to today’s marketplaces, there’s no doubt we’re operating in a buyers’ market. Consumers can buy anything almost instantly, from computer software through to the latest movies. We can easily find the information we need, compare and evaluate it immediately, before purchasing directly from the handheld device we’re using. Deliveries are increasingly taking place on the same day, and the whole purchase can be completed within hours. Given this, it’s no surprise to see brands becoming increasingly customer-centric. Although interestingly, the most successful are likely to be those focused on facilitating the purchase process – empowering consumers to do what they want, when they want, how they want &ndash…

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