Monday, 22 October 2018

Watch and yearn: Apple's first foray into wearables

By Nick Wood, Total Telecom
Friday 10 April 15

The tech does not convince, the use case is not uniquely compelling, but don't bet against Apple's innate ability to create demand where previously there was none.

Apple Watch, the latest gadget that nobody realised they needed, on Friday began its all-out assault to convince people that this is definitely something worth spending between US$349 (€328) and $17,000 (€16,000) to own. The U.S. tech giant's first smartwatch is now available for online pre-order and in-store caressing. Walking into a fancy boutique, pointing at the one you want, paying for it, then carrying out of the store, will not be possible until 24 April. On the whole, this week's myriad Apple Watch reviews have been exhaustive…

Apple Watch, the latest gadget that nobody realised they needed, on Friday began its all-out assault to convince people that this is definitely something worth spending between US$349 (€328) and $17,000 (€16,000) to own. The U.S. tech giant's first smartwatch is now available for online pre-order and in-store caressing. Walking into a fancy boutique, pointing at the one you want, paying for it, then carrying out of the store, will not be possible until 24 April. On the whole, this week's myriad Apple Watch reviews have been exhaustive…

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