Saturday, 22 September 2018

Orange name to go as Swiss unit rebrands

By Mary Lennighan, Total Telecom
Tuesday 31 March 15

Swiss telco to adopt new brand in wake of Xavier Niel acquisition; sees revenue creep up in 2014.

The Orange brand's days are numbered in Switzerland. Switzerland's third-largest mobile operator plans to change its name next month to reflect its new ownership, it announced on Tuesday. The company announced the rebrand in its 2014 results statement…

The Orange brand's days are numbered in Switzerland. Switzerland's third-largest mobile operator plans to change its name next month to reflect its new ownership, it announced on Tuesday. The company announced the rebrand in its 2014 results statement…

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