Friday, 24 November 2017

T-Mobile US takes on AT&T, Verizon in business space

By Mary Lennighan, Total Telecom
Wednesday 18 March 15

Mobile operator aims to capture small business customers with simple plans; freezes consumer rates and pledges to buy people out of device plans with other carriers.

T-Mobile US on Wednesday set out its stall to take on bigger rivals AT&T and Verizon in the business services space. In a characteristically flamboyant presentation, T-Mobile CEO John Legere announced his company's intention to offer simple mobile tariffs geared primarily towards small and medium-sized businesses. At the same time the executive also announced two new initiatives to attract consumers to its network…

T-Mobile US on Wednesday set out its stall to take on bigger rivals AT&T and Verizon in the business services space. In a characteristically flamboyant presentation, T-Mobile CEO John Legere announced his company's intention to offer simple mobile tariffs geared primarily towards small and medium-sized businesses. At the same time the executive also announced two new initiatives to attract consumers to its network…

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