Has MWC 2015 forgotten something?
By Jayne Garfitt, Total Telecom in Barcelona
Thursday 05 March 15
Attendance at this year’s Mobile World Congress is estimated to surpass 90,000 – making it the biggest in the event’s history. With each exhibitor competing for their technology to be heard among the noise, is the most important person of all – the consumer – at risk of not being heard?
For anyone visiting Mobile World Congress, there can be no doubt left in their mind: Technology rules the world. But for all the hundreds of devices, technologies, software and hardware available at the show, it all means nothing if it weren’t for the end-user. So has their voice been considered?
When it comes to devices, the answer to this question is an obvious yes. Whether smaller, lighter, curvier or more stylish, designs tend to be realised with their users in mind. Technology, on the other hand, could be a different matter. Here, the focus has been on operators reclaiming lost revenue through reducing total cost of ownership but, with cutbacks normally having a negative connotation, can this also benefit customers?
Happily, the short answer to this question is yes, leaving the more pertinent question of how? …
For anyone visiting Mobile World Congress, there can be no doubt left in their mind: Technology rules the world. But for all the hundreds of devices, technologies, software and hardware available at the show, it all means nothing if it weren’t for the end-user. So has their voice been considered?
When it comes to devices, the answer to this question is an obvious yes. Whether smaller, lighter, curvier or more stylish, designs tend to be realised with their users in mind. Technology, on the other hand, could be a different matter. Here, the focus has been on operators reclaiming lost revenue through reducing total cost of ownership but, with cutbacks normally having a negative connotation, can this also benefit customers?
Happily, the short answer to this question is yes, leaving the more pertinent question of how? …
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