Sunday, 25 June 2017

Mobile operators risk losing high-value customers over roaming prices

By Mary Lennighan, Total Telecom, in Barcelona
Wednesday 04 March 15

New research shows half of mobile users in key markets would be willing to churn for a better deal on roaming.

Mobile operators need to experiment with new roaming pricing models in order to head off the real and growing threat of seeing their high-spend customers switch to a rival provider, Syniverse warned this week. The roaming products and services provider shared the results of a new study that shows a high proportion of consumers would consider changing their mobile provider if they could get a better deal on roaming…

Mobile operators need to experiment with new roaming pricing models in order to head off the real and growing threat of seeing their high-spend customers switch to a rival provider, Syniverse warned this week. The roaming products and services provider shared the results of a new study that shows a high proportion of consumers would consider changing their mobile provider if they could get a better deal on roaming…

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