Monday, 21 August 2017

Dialogue Group targets 10-second delivery for A2P SMS

Dialogue
Friday 27 February 15

Dialogue Group has today unveiled its rapid delivery initiative, which aims to deliver 95% of its time sensitive A2P (Application-to-Person) SMS messages within 10 seconds. This new development from Dialogue Group, the champion of A2P messaging solutions and the world&rsquo…

Dialogue Group has today unveiled its rapid delivery initiative, which aims to deliver 95% of its time sensitive A2P (Application-to-Person) SMS messages within 10 seconds. This new development from Dialogue Group, the champion of A2P messaging solutions and the world’s most experienced A2P SMS messaging company, comes ahead of next week’s Mobile World Congress in Barcelona.

The rapid delivery initiative addresses capacity management within the SMS supply chain, which is currently a challenge for the global industry. Dave Colclough, Global Director of Operations, Dialogue Group, explains: “Following discussions with our customers, we identified that there are two broad types of messaging across our customer base; broadcast traffic, such as marketing campaigns, that produce large SMS volumes and time sensitive traffic, which includes messages that have a short life span and are critical for on-time delivery, for example two factor authentication and banking sector messaging.

“The challenge comes when the volume of messages that enter the supply chain is higher than those leaving it, creating queues and delivery delays. When both traffic types are submitted together, time sensitive messages can at times be impacted by the large volume of traffic contained within broadcasts. With our 10 second initiative, we allow our customers to separate this traffic, which in turn allows us to focus on meeting the needs of the time sensitive messaging.”

Dialogue is committed to working with its customers and suppliers and is always continuing to enhance its A2P messaging platform, which has benefitted from a large investment in the past 12 months.

Perry Offer, CEO, Dialogue Group, says: “We work with our customers and suppliers to understand their needs while constantly monitoring the market so that we can tailor our solutions to match their requirements. By investing heavily into our platform and addressing the capacity challenge, we can ensure that our customers’ A2P SMS messages are sent on time, every time.”


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