Wednesday, 26 September 2018

Omni-channel CRM could save mobile operators $4.6bn

By Nick Wood, Total Telecom
Friday 20 February 15

Study claims that providing consistent customer communication via phone, SMS, social media could cut churn by 10%.

Mobile operators in Western Europe could generate annual opex savings of $4.6 billion if they implement omni-channel customer relationship management (CRM). The term omni-channel refers to providing consistent customer service using any number of methods, including in-store…

Mobile operators in Western Europe could generate annual opex savings of $4.6 billion if they implement omni-channel customer relationship management (CRM). The term omni-channel refers to providing consistent customer service using any number of methods, including in-store…

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