Friday, 28 July 2017

The Worlds Most Valuable Telecom Brands

A Knowledge Network Article: Brand Finance
Wednesday 18 February 15

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. To coincide with the launch of Brand Finance’s list of the world’s most valuable Telecoms brands, Strategy Director Anthony Kendall gives his view on how brands can be used to maximise profits in a time of rapid change.   Consolidation, convergence and partnerships puts spotlight on brands  After years of comparative inactivity, 2014 saw the telecom sector come alive through the twin forces of consolidation and convergence, with profound implications for brands. Low subscriber growth and price erosion has forced carriers to seek cost efficiencies and scale, so driving a desire for consolidation. And with the European Commission accepting the acquisition of O2 in Ireland by Hutchison Whampoa and E-Plus in Germany by Telefonica, more consolidation activity seems inevitable.  The resulting mergers and acquisitions will lead to the elimination of some brands, and the need for acquired customers to live with a different brand to the one they bought into…

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. To coincide with the launch of Brand Finance’s list of the world’s most valuable Telecoms brands, Strategy Director Anthony Kendall gives his view on how brands can be used to maximise profits in a time of rapid change.   Consolidation, convergence and partnerships puts spotlight on brands  After years of comparative inactivity, 2014 saw the telecom sector come alive through the twin forces of consolidation and convergence, with profound implications for brands. Low subscriber growth and price erosion has forced carriers to seek cost efficiencies and scale, so driving a desire for consolidation. And with the European Commission accepting the acquisition of O2 in Ireland by Hutchison Whampoa and E-Plus in Germany by Telefonica, more consolidation activity seems inevitable.  The resulting mergers and acquisitions will lead to the elimination of some brands, and the need for acquired customers to live with a different brand to the one they bought into…

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