Tuesday, 19 September 2017

Quality Brand MBB Network in the Era of User Experience

A Knowledge Network Article: Huawei Technologies
Monday 16 February 15

According to GSMA statistics, the number of users who connect to mobile networks is over 7 billion in the world, which brings direct income greater than 1,000 billion dollars each year. Therefore, the mobile telecom becomes a part of social economy and human life. During the current mobile telecom, user behaviors change. With the evolution of networks and intelligent terminals, these users use phones not only to call and send short messages, but also surf the Internet, use in car navigation, use mobile accounts to make online payments, and watch videos. In these service scenarios, operators must focus more on user experience and network requirements. They need to find out the most important method to enhance user experience. In the MBB era, user experience affects user behaviors, thereby affecting service income of telecom operators. The search volume reduces by 8 million times each day when network response delay increases by 0.4 second, according to statistics from Google. A similar report from Amazon stated that annual revenue reduces by 1.6 billion dollars if response delay on its shopping website increases by 1 second. About 64% of global users consider network quality as the most important factor when choosing telecom operators and 48% of global users turn to other telecom operators who can provide better network coverage, according to a survey from Yankee. To enhance user experience, operators need to ensure that:  > Users can connect to services anytime and anywhere.  > Voice quality is clear.  > Video playing is smooth.  > Applications are agile.  > Problems can be quickly solved. Mainstream telecom operators have realized the importance of improving user experience. In Huawei global user conference in 2014, 89% operators think that their core task is to provide high-quality user experience…

According to GSMA statistics, the number of users who connect to mobile networks is over 7 billion in the world, which brings direct income greater than 1,000 billion dollars each year. Therefore, the mobile telecom becomes a part of social economy and human life. During the current mobile telecom, user behaviors change. With the evolution of networks and intelligent terminals, these users use phones not only to call and send short messages, but also surf the Internet, use in car navigation, use mobile accounts to make online payments, and watch videos. In these service scenarios, operators must focus more on user experience and network requirements. They need to find out the most important method to enhance user experience. In the MBB era, user experience affects user behaviors, thereby affecting service income of telecom operators. The search volume reduces by 8 million times each day when network response delay increases by 0.4 second, according to statistics from Google. A similar report from Amazon stated that annual revenue reduces by 1.6 billion dollars if response delay on its shopping website increases by 1 second. About 64% of global users consider network quality as the most important factor when choosing telecom operators and 48% of global users turn to other telecom operators who can provide better network coverage, according to a survey from Yankee. To enhance user experience, operators need to ensure that:  > Users can connect to services anytime and anywhere.  > Voice quality is clear.  > Video playing is smooth.  > Applications are agile.  > Problems can be quickly solved. Mainstream telecom operators have realized the importance of improving user experience. In Huawei global user conference in 2014, 89% operators think that their core task is to provide high-quality user experience…

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