Akamai Technologies, a leading provider of cloud services for delivering, optimising and securing online content and business applications, today announced that Sky Italia has selected Akamai’s Aura Managed Content Delivery Network (MCDN) solution to achieve maximum control and the highest quality of service of its online content including live and on-demand video. With the Aura MCDN…
Akamai Technologies, a leading provider of cloud services for delivering, optimising and securing online content and business applications, today announced that Sky Italia has selected Akamai’s Aura Managed Content Delivery Network (MCDN) solution to achieve maximum control and the highest quality of service of its online content including live and on-demand video. With the Aura MCDN, which provides Sky with dedicated CDN capabilities that are maintained by Akamai, Sky can flexibly scale to support its capacity needs of 100’s Gbps and beyond. The new content delivery architecture has allowed Sky to also improve download speed by 25 percent and reduce bandwidth cost by 10 percent.
With the biggest over-the-top video audience in Italy, Sky Go (2.35 million users) and Sky on Demand (1.4million) are included with Sky’s subscription services. Because of the growing importance of its online channel, Sky adopted an architecture based on multiple Content Delivery Networks (CDNs) to obtain maximum control over its delivery capabilities at all times, even during high on-line traffic peaks, such as major sports events.
“Subscriber demand for video is at an all-time high and growing, and our consumers expect a fast, secure, reliable online content experience across any device,” explained Massimo Bertolotti, Head of Engineering and Innovation, Sky Italia. “We tested many CDNs to complement the Akamai CDN, but only Aura MCDN proved to offer the same levels of reliability and quality.”
Integrated with Akamai’s Media Delivery Services, the Aura MCDN provides Sky the architectural infrastructure it sought. Because the Aura MCDN delivers more than 30 percent of traffic on behalf of Sky, the company is able to manage traffic peaks that have reached up to 250Gbps. At the same time, Sky has noticed a 25 percent average improvement in the download speed of its content. This translates into a higher quality of service for its subscribers. In addition, Sky has reduced its bandwidth costs by 10 percent because of the ability to direct portions of its traffic to less expensive telecommunication networks.
“To feed demand and address the reality of rapidly growing online traffic, media companies are finding that a CDN solution is no longer an option but a requirement to remain competitive,” said Doug Tilford, senior vice president & general manager, EMEA, Akamai. “Thanks to Aura Managed CDN, Sky Italia is now able to deploy a highly scalable, turnkey media CDN that leverages the same CDN techniques used by Akamai, but on servers that are dedicated to Sky Italia’s services.”
Sky expects to further invest in necessary technology solutions to address the constant evolution and increasing popularity of online content. “Akamai provides flexible solutions that reduce our complexity while supporting our different content-related strategies. By partnering with Akamai, we can quickly respond to changing end user demands and maintain a competitive advantage,” concludes Bertolotti.
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