Tuesday, 25 September 2018

Like comparing Apples with another very similar fruit

By Nick Wood, Total Telecom
Friday 30 January 15

There is seemingly very little to pick between the world's top two smartphone makers.

People are becoming emotionally attached to their smartphones, according to the preliminary conclusion of a study by Loughborough University published this week. It is not the hardware per se, but the connectivity it enables – and the value people place on it – that is "creating a huge ripple in the pond of human behaviour," said Tom Page, senior lecturer at Loughborough University, who surveyed 205 smartphone owners aged 16-64 from the U.K., Hong Kong, China, Canada…

People are becoming emotionally attached to their smartphones, according to the preliminary conclusion of a study by Loughborough University published this week. It is not the hardware per se, but the connectivity it enables – and the value people place on it – that is "creating a huge ripple in the pond of human behaviour," said Tom Page, senior lecturer at Loughborough University, who surveyed 205 smartphone owners aged 16-64 from the U.K., Hong Kong, China, Canada…

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