Dialogue Group, the global A2P (Application-to-Person) SMS messaging specialist, today announced that its revenues have doubled in the last year, since launching its A2P SMART initiative. The company’s continued success has been strengthened by the growing A2P market, which was valued at USD $53…
Dialogue Group, the global A2P (Application-to-Person) SMS messaging specialist, today announced that its revenues have doubled in the last year, since launching its A2P SMART initiative. The company’s continued success has been strengthened by the growing A2P market, which was valued at USD $53.07 billion in 2013 and is expected to reach $59.1bn by 2018*.
Dialogue Group recently unveiled its global A2P SMART Hub, to help MNOs (Mobile Network Operators) win a share of $5US billion** in annual revenues currently lost to A2P network fraud. A2P network fraud destroys significant revenues for MNOs and the rock bottom pricing it permits leads to disorderly markets, damaging levels of spam, and potential security threats, all of which are sources of poor customer experience and increased churn.
The A2P SMART Hub helps operators regain control of their networks and services, which not only benefits MNOs in terms of increased revenue, but also enterprises and banks in terms of quality of service. The 100% on-net connectivity ensures that messages reach the recipient efficiently and enterprises no longer have to face the risk of messages being delayed.
Perry Offer, CEO of Dialogue Group, said: “The cannibalisation of our business to minimise A2P network fraud and switch to 100% on-net connectivity has paid huge dividends, as I expected it would. To take full advantage of the booming A2P market we invite operators, aggregators and customers to join the A2P SMART Hub and reap the financial rewards it brings. As an A2P SMS specialist, we encourage operators to work with us and reduce A2P network fraud.”
Dialogue Group has formed successful partnerships with a number of tier 1 operators to protect their networks and unlock revenues previously lost to A2P network fraud. Of the top 400 MNOs, over 200 are still to take action, in most cases this is because operators do not realise the loss of income and damage to customer satisfaction that A2P network fraud causes.
Dialogue Group, as it enters its 21st year, is the world’s longest established international A2P SMS messaging company. Headquartered in Sheffield, UK, the company has offices in London, Sydney, Cape Town and Singapore, and is proud and committed to the comprehensive quality of service it provides, including software usability, message gateway performance and customer care.
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