Friday, 18 August 2017

Music services enable telcos to cut churn, increase ARPU

By Mary Lennighan, Total Telecom
Thursday 16 October 14

Deezer claims its exclusive partnerships with telcos help them tap into handset-based innovation.

Partnering with content companies such as music streaming services can be an effective tool for mobile operators when it comes to reducing churn and raising ARPUs. So claims French streaming service Deezer, which this week shared details of the impact its operation has had on some of its telco partners…

Partnering with content companies such as music streaming services can be an effective tool for mobile operators when it comes to reducing churn and raising ARPUs. So claims French streaming service Deezer, which this week shared details of the impact its operation has had on some of its telco partners…

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