Netbiscuits today handed marketers at companies of all sizes the solution to finally unlock the potential of mobile. A Netbiscuits global survey revealed that 96% of consumers believe the mobile web is failing them. With this in mind, the company has today launched a series of smart dashboards and reporting tools in its Mobile Analytics software. The tools will make it easy for marketers to track web visitors from smartphone, feature phone, tablet and PC through one dashboard…
Netbiscuits today handed marketers at companies of all sizes the solution to finally unlock the potential of mobile. A Netbiscuits global survey revealed that 96% of consumers believe the mobile web is failing them. With this in mind, the company has today launched a series of smart dashboards and reporting tools in its Mobile Analytics software. The tools will make it easy for marketers to track web visitors from smartphone, feature phone, tablet and PC through one dashboard. Netbiscuits has also developed a number of intuitive dashboards to track web visitors bounce and conversion KPIs against attributes, including screen size, OS version and bandwidth speed, to highlight problem areas and better understand why prospects engage and why they potentially walk away from a website.
Netbiscuits developed the tools in response to requests from its global customers for more intuitive web tools to track all visitors in one single report and which could be used without the intervention of IT or data specialists. As a result, Netbiscuits has boosted its Mobile Analytics, offering a powerful User Interface which allows marketers to quickly and easily display mobile data on intuitive and smart dashboards, cutting through the noise of mobile big data to identify problems in key mobile visitor segments.
With mobile overtaking desktop web traffic, companies cannot afford to ignore device and context or make decisions using poor quality visitor data when developing for mobile. Netbiscuits Mobile Analytics has been designed with the marketer in mind. It provides an intuitive, user-friendly interface to help businesses quickly understand and segment their mobile traffic, identify key issues driving high bounce rates on mobile and take action to improve website traffic and customer experience.
The launch of the User Interface along with integrated bounce and conversion reporting tools will enable marketers to complete the campaign loop and improve ROI by ensuring mobile-targeted campaigns drive visitors to the right content and experience they expect. Netbiscuits Mobile Analytics also gives marketers immediate access to page-by-page bounce rates, pre-filtered by key factors such as screen size, time of day, bandwidth, operating system and much more. Marketers can quickly see major problem areas and then drill down to the precise causes without needing IT or developer resources.
Daniel Weisbeck, CEO, Netbiscuits, said: “The pressure is on for marketers to understand their mobile visitors and improve ROI from mobile campaigns. There are a plethora of mobile analytics tools out there, but these can be complex to set up and even harder to make sense of. Big data has to be actionable and intuitive, allowing the people who matter – marketers – to build better mobile campaigns. We’ve spent six months developing these tools to make them even more user friendly and ensuring that Netbiscuits Mobile Analytics does the hard work.
With Netbiscuits Mobile Analytics, we’re calling for an end to mobile guesswork. This data exists, and we’re giving marketers a free tool to gain powerful customer insights into why their visitors behave the way they do on mobile devices and how they can make decisions on content and experience that will ultimately drive down bounce rates and increase conversion.”
Netbiscuits Mobile Analytics is underpinned by the Netbiscuits Vault, the industry’s fastest, most accurate device database. The Vault contains 8,038 device profiles, more than 200 operating system profiles and capturing 496 unique browser sources, helping marketers understand how device capability can impact the mobile user experience with valuable insight on everything from screen size, CPU, display, touch interface and video readiness.
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