Tuesday, 19 September 2017

ExCeL London deploys Smart Wi-Fi

Ruckus Wireless
Wednesday 08 October 14

Ruckus Wireless, Inc. announced today that it is now providing Smart Wi-Fi connectivity to ExCeL London, part of ADNEC, the Abu Dhabi National Exhibition Company. Based in the Docklands area, ExCeL is the capital’s largest exhibition and international conference centre with a floor space of 100,000m² and hosted 13 events during the 2012 Olympics and Paralympics. Since then it has seen a steady stream of international trade shows such as The World Travel Market show…

Ruckus Wireless, Inc. announced today that it is now providing Smart Wi-Fi connectivity to ExCeL London, part of ADNEC, the Abu Dhabi National Exhibition Company.

Based in the Docklands area, ExCeL is the capital’s largest exhibition and international conference centre with a floor space of 100,000m² and hosted 13 events during the 2012 Olympics and Paralympics. Since then it has seen a steady stream of international trade shows such as The World Travel Market show, and this year it welcomes IP EXPO for the first time.

“As far back as 2000, ExCeL recognised that Wi-Fi would be an important part of the visitor experience and started deploying a limited wireless network,” commented Brian Cole, Operations Director at ExCeL London. “By 2011, with the new extension to the facility complete and the number of events and visitors growing quickly, the time came to reassess how best to deliver a great customer wireless experience.

“It had become clear that Wi-Fi for exhibitors and guests was becoming part of the core facilities critical to the delivery of a successful event, so in 2012 ExCeL started the planning for a network that would become a business critical service.”

Roger Hockaday, director of marketing, EMEA at Ruckus Wireless added: “Delivering a great user experience in public venues and open spaces like ExCeL is a technical challenge. The site consists of two halls, 800 metres long covering 100,000m² of exhibition space, the halls are 10 metres in height and the overall site can accommodate up to 68,000 visitors.

“In the case of an exhibition and conference centre like ExCeL, the number of visitors, the complexity of RF planning in an environment that changes from day-to-day - as exhibition stands are built up, used and torn down - and users who often carry multiple Wi-Fi enabled devices could easily overwhelm an ‘off-the-shelf’ network,” he finished.

“It wasn’t a difficult choice,” continued Cole. “You only had to look around at the Wi-Fi vendors chosen by other exhibition sites and talk to event organisers to see there was one vendor that consistently came out on top for user experience.

“What’s so impressive about the Ruckus deployment is that it not only provides better coverage than our previous deployments, but it does this with half the number of access points. That’s not just important when you consider the cost of buying the equipment, but also when you think about the amount of time and effort that goes into installing and running a large proportion of a 40 hectare (100 acre) site with pervasive Wi-Fi coverage.

“There’s lots of good back-end technology out there for networks; authentication, firewalling, data analysis solutions etc. but frankly, if the Wi-Fi isn’t good enough to provide a great experience for every visitor, nothing else really matters. And this is exactly what we’re getting from Ruckus’ Smart Wi-Fi,” Cole finished.

If you’d like to hear more about Ruckus’ ExCeL deployment why not drop by our stand (C24) at IP EXPO, contact the PR team at Ruckus@babelpr.com, or send us your question via Twitter @ruckuswireless

Products used:
• 2x Zone Director 5000 delivering a fully redundant management plane
• ZoneFlex Management
• 88x ZoneFlex 7762-S outdoor dual band access points
• 57x ZoneFlex 7982 indoor dual band access points


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