Wednesday, 26 September 2018

Consumer data worth £200 per head – Orange

By Nick Wood, Total Telecom
Tuesday 30 September 14

Telco claims consumers place a lower value on their personal information when dealing with companies they 'know'.

Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, claimed Orange on Tuesday. According to a survey published by the European telco, consumers believe a full set of their personal data – including…

Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, claimed Orange on Tuesday. According to a survey published by the European telco, consumers believe a full set of their personal data – including…

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