Consumer data worth £200 per head – Orange
By Nick Wood, Total Telecom
Tuesday 30 September 14
Telco claims consumers place a lower value on their personal information when dealing with companies they 'know'.
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, claimed Orange on Tuesday.
According to a survey published by the European telco, consumers believe a full set of their personal data – including…
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, claimed Orange on Tuesday.
According to a survey published by the European telco, consumers believe a full set of their personal data – including…
TT PREMIUM CONTENT
If you are a subscriber login here
To access premium content you need to upgrade your account. To find out more click here
We are having trouble showing you adverts on this page,
which may be a result of ad blocker software being installed on your device.
To view the article please disable any ad blocking software