Sunday, 17 December 2017

QuickPlay delivers dynamic ad insertion for live TV

QuickPlay Media
Monday 15 September 14

QuickPlay Media, the leading provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, today announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution. QuickPlay collaborated with Yospace, a content distribution innovator, to deliver a pre-integrated platform designed to splice ads into linear TV streams across iOS and Android tablets and smartphones…

QuickPlay Media, the leading provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, today announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution.

QuickPlay collaborated with Yospace, a content distribution innovator, to deliver a pre-integrated platform designed to splice ads into linear TV streams across iOS and Android tablets and smartphones. The solution bolsters QuickPlay’s current national advertising capabilities with an advanced ad solution that enables service providers to further monetize content with TV Everywhere offerings integrating data from leading advertising engines and partners, including DoubleClick and FreeWheel.

The solution, currently being deployed for one of North America’s leading IPTV providers, brings 1:1 advertising to linear broadcast across connected devices. Operators will now have the ability to customize ads and serve up user targeted ad insertion further supported by reporting and analytics. Subsequently, for content providers, DAI allows a better user experience by enabling the capabilities to deploy relevant ads to a mass audience base, and allows service providers to increase the value of their ad inventory.

“Having pioneered this market a decade ago, QuickPlay understands the need for service providers to continue to innovate and monetize TV Everywhere offerings. It is more important than ever that QuickPlay is able to support customers in further leveraging their PAY TV investments with dynamic ad insertion,” said Wayne Purboo, CEO of QuickPlay Media. “As TV Everywhere becomes core to multiscreen offerings, Dynamic Ad Insertion for live TV is the next step in enabling multiple systems operators to drive greater value, both in and out of subscribers’ homes.”

“We’re proud to be partnering with QuickPlay to drive forward the evolution of TV Everywhere. QuickPlay’s collaboration with Yospace for Dynamic Ad Insertion is a further validation of our market leading technology.” said Tim Sewell, CEO, Yospace.

The Yospace collaboration is part of QuickPlay’s industry leading effort to support new devices, networks and features with its end-to-end managed service capabilities. In addition to its existing VoD and Media Transformation services, QuickPlay now manages over 600 live channels and 30,000,000 consumptions per month through its global network operations center in San Diego. With the launch of LTE broadcast trials in September, it is well positioned to deliver continued innovative enhancements and features to customers via its managed services capabilities.


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