OpenMarket, a leading enterprise mobile engagement company, today announced the expansion of its global two-way SMS connectivity into 15 countries in Europe and Asia-Pacific, an area that accounts for half of the world’s 3.4 billion mobile subscriber base. The company also announced new Google Voice connectivity and capabilities, allowing enterprises to reach a broader set of users via SMS. The expansion in global reach is driven by an increasing enterprise demand from enterprises that want to leverage SMS to optimise their business operations and enhance relationships with their customers and employees globally…
OpenMarket, a leading enterprise mobile engagement company, today announced the expansion of its global two-way SMS connectivity into 15 countries in Europe and Asia-Pacific, an area that accounts for half of the world’s 3.4 billion mobile subscriber base. The company also announced new Google Voice connectivity and capabilities, allowing enterprises to reach a broader set of users via SMS. The expansion in global reach is driven by an increasing enterprise demand from enterprises that want to leverage SMS to optimise their business operations and enhance relationships with their customers and employees globally.
OpenMarket processes more than one billion mobile messaging interactions per month, connecting businesses to over three billion users and six billion devices worldwide. By extending its reach into Asia-Pacific with local short and long codes, the company is adding nearly two billion additional subscribers in one of the largest mobile regions of the world, extending the reach for global enterprises looking to interact with their customers and employees via two-way mobile messaging. Today, OpenMarket services over 400 enterprises globally, including four of the world's top 10 brands with mobile messaging use cases like customer service appointment reminders, emergency notifications, company announcements and secure PIN authentication.
The support for Google Voice enables enterprises to reach more users by directly communicating with them via text message notifications like product announcements, promotions, and coupons. According to Juniper Research, SMS messages sent to and from an application like Google Voice (known as Application-to-Person or A2P SMS) will be worth almost $60 billion by 2018, up from $55 billion in 2013. With support for Google Voice, enterprises using OpenMarket’s robust mobile engagement platform can now leverage its capabilities to reach a potential market of four million Google Voice subscribers.
The OpenMarket Mobile Engagement Platform is a SaaS-based solution, allowing global enterprises to easily create and deploy smart, interactive mobile engagement services globally with connectivity to over 200 countries. Enterprises can access the platform via a web-based GUI or directly via service APIs. The platform supports features such as personalisation, scheduling, logic and decisioning, list management, user segmentation, and reporting. By using the platform, enterprises are able to optimise business operations processes, automate processes, enhance internal and external communications, improve customer experiences, drive brand awareness and generate new revenue.
“The growth of A2P enterprise mobile messaging is shifting the mobile communications landscape and expanding the way businesses communicate with users,” said Jay Emmet, General Manager at OpenMarket. “To meet this shift, enterprises are looking for more than a messaging pipe – they are seeking a partner with a flexible mobile engagement platform that can scale with their messaging needs, and one who can provide global customer support, dedicated account management, and professional and consulting services to support their specific business requirements. Our expanded global SMS service and support for Google Voice demonstrates OpenMarket’s commitment to solving these needs with a comprehensive enterprise-proven platform.”
While alternatives like OTT (Over-the-Top) and mobile applications are perceived as the next big thing for the mobile enterprise landscape – these options fail to meet the ROI and ubiquity SMS offers. According to Forrester, text messaging remains strong with users sending or receiving an average of 35 messages per day – more than 6 billion SMS messages sent each day worldwide. Similarly, Frost & Sullivan reported 98 percent of text and SMS messages are opened and read on average within five seconds of receiving them. These facts coupled with the current usability of SMS on every mobile phone around the globe, make it a tool that mobile users leverage immediately out of the box, offering lower startup and maintenance costs for enterprises over other mobile technologies.
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