Wednesday, 20 September 2017

Syniverse to help Amazon China optimise mobile customer engagement

Syniverse
Tuesday 12 August 14

As mobile penetration in China nears 50 percent of the population and estimations for smartphone shipments are set at 450 million for 2014, Syniverse is working with Amazon.cn to support the online retailer’s focus to optimize customer engagement for mobile users. In a first innovation of its kind for any Amazon region, mobile-only consumers in China are able to register for the service without providing an email address…

As mobile penetration in China nears 50 percent of the population and estimations for smartphone shipments are set at 450 million for 2014, Syniverse is working with Amazon.cn to support the online retailer’s focus to optimize customer engagement for mobile users. In a first innovation of its kind for any Amazon region, mobile-only consumers in China are able to register for the service without providing an email address. As a trusted intermediary with over 25 years’ experience serving the mobile ecosystem, Syniverse has been selected to support the growth of Amazon’s mobile-first Chinese customer base through the addition of two-way mobile messaging customer engagement programs.

This is the first time that Amazon.cn will be able to engage with its customers in two-way interaction via SMS. With Syniverse, Amazon.cn can provide a more engaging, personalized experience for mobile customers through keyword campaigns and promotions that enable users to opt in to receive timely, relevant offers alongside traditional push notifications and messages.

The Syniverse solution will enhance the sophisticated Amazon recommendation engine that allows registered users to opt in and manage their preferences for how they receive notifications. With Syniverse, Amazon.cn will be able to further tailor its communications and deliver hyperpersonalized messages including flash site sales and event notifications, special promotional offers to targeted customers, and subscription-based messages that include deal-of-the-day and product recommendations.

With almost four out of five unique subscribers in China using mobile Internet services in 2013, GSMA Intelligence reports that the country is home to approximately 499.5 million mobile Internet subscribers, and that mobile has become the primary means for consumers to access the Internet. Growing off a relatively small base, m-commerce in China is expected to explode in 2014 and beyond given the rapid increase in mobile internet users, increased internet accessibility through mobile devices, and improving mobile payment solutions in China.

“As the mobile channel increases in importance, brands and consumers alike are demanding more from the user experience,” said Alfred de Cárdenas, President, Enterprise and Intelligence Solutions, Syniverse. “With Syniverse’s two-way engagement solution, Amazon.cn is future-proofing its business through enhanced customer engagement for a mobile-first audience with a reliable, secure solution that delivers rich engagement to the right user, via the right mobile channel, at the right time, resulting in deepened customer touch points that can increase loyalty and revenue while promoting and protecting the Amazon.cn brand.”


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