Tuesday, 26 September 2017

Data without insight is wasted data

By Mark Davis, Citrix
Monday 28 July 14

MNOs are seeking to use big data to yield previously unavailable insight.

Mobile traffic volumes have grown substantially in recent years, yet mobile data revenue has not followed the same trajectory. This has placed tremendous pressure on mobile network operators (MNOs) to both find new revenue streams and better manage costs. MNOs are seeking to make use of the big data of their subscriber base to yield previously unavailable insight – insight that can be used to drive business decisions that generate new revenue…

Mobile traffic volumes have grown substantially in recent years, yet mobile data revenue has not followed the same trajectory. This has placed tremendous pressure on mobile network operators (MNOs) to both find new revenue streams and better manage costs. MNOs are seeking to make use of the big data of their subscriber base to yield previously unavailable insight – insight that can be used to drive business decisions that generate new revenue…

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