Wednesday, 26 July 2017

Fly brand took market lead in Russia

Fly
Monday 28 July 14

For the first time in the history of Russian gadget market, the number one spot is not owned by a global brand. According to analytical sales report issued by Russia’s largest mobile retailer &ndash…

For the first time in the history of Russian gadget market, the number one spot is not owned by a global brand.

According to analytical sales report issued by Russia’s largest mobile retailer – Euroset, in June 2014 Fly took over the lead in consumer demand, ahead of all popular global brands.

Fly has been steadily growing since Q2 2013, when the brand’s market share rose from 8.6 to 11.4 percent. In Q4 2013, it reached 15 percent, allowing Fly to claim the third place in the sales leader race. In Q1 and Q2 2014, Fly continued to gain momentum, and came in second and marginally behind the leader Samsung. The latest Q2 figures testify that Fly was able to come in to the 1st place in smartphone units sold in Russia. Over the past year, Fly’s sales have tripled: 880,000 units in Q2 2014 against 294,000 in Q2 2013.

«The market is clearly showing signs that they are not ready to pay big premium for just a brand name, - says Rajiv Thakur, Fly’s Marketing and Sales Director. - Customers who have used our devices realize we bring great quality at a real price. We will continue to work on this and bring all the latest technology for our customers. We extend our gratitude to our customer and promise to bring better phones for them».

Fly intends to raise its market share to 20 percent towards the end of 2014. To achieve this goal, the company will add new generation devices to its portfolio of products sold in the medium- and high-end segment, offer more octacore solutions, and launch smartphones based on Windows 8.1. OS.


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