Monday, 24 July 2017

Emagine appoints new CTO

Emagine International
Wednesday 09 July 14

Emagine International, a specialist provider of real-time contextual customer marketing software and managed services, today welcomed Srikanth Markonda as new Chief Technology Officer. Markonda joins Emagine from leading IT and consulting firm Infosys Ltd where he held the role of Regional Group Manager, Delivery, for the Advanced Technologies Unit. Markonda will be responsible for Emagine's technical direction, identifying areas for new solutions and technical innovation to drive increased competitiveness…

Emagine International, a specialist provider of real-time contextual customer marketing software and managed services, today welcomed Srikanth Markonda as new Chief Technology Officer. Markonda joins Emagine from leading IT and consulting firm Infosys Ltd where he held the role of Regional Group Manager, Delivery, for the Advanced Technologies Unit.

Markonda will be responsible for Emagine's technical direction, identifying areas for new solutions and technical innovation to drive increased competitiveness, efficiency, and customer satisfaction. This will include the further development of Emagine's already best-in-class product suite of campaign management, adaptive contextual marketing and mobile apps.

Markonda has extensive experience of the telecommunications sector following seven years at Infosys where his focus was on big data analytics, data warehousing, business intelligence and applications integration. Prior to Infosys he held the roles of Associate Director Analytics at Verizon Communications in the USA, anchoring the key delivery of the Metrics and Analytics Center of Excellence portfolio where he developed a deep understanding of metrics, analytics, campaign management and CRM in telecoms. In this role he also led and successfully delivered Verizon’s real-time Active Insights platform which was designed and built in house. He has also held positions at Wipro Technologies and Tata Consultancy Services, bringing cross-vertical insight from the financial services, insurance and utility sectors.

“We are very pleased to welcome Srikanth to the Emagine team and look forward to his input to further strengthen and build our great offering for clients worldwide. We work to deliver 100% client satisfaction, as well as always looking to deliver the next innovation that will positively impact on our customers' subscriber experience and bottom line. Srikanth's expertise and insight will be integral to that strategy,” commented Emagine CEO and Founder David Peters.

“A client centric culture and continuous desire for product improvement are two of the key elements that I look for in an employer, and I have found them both in Emagine. I'm thrilled to be part of such a vibrant team and look forward to working together to create a portfolio of solutions that is second to none,” said new CTO Srikanth Markonda.

Founded in 1998 by CEO David Peters, Emagine International is a leading provider of real-time contextual marketing software and managed marketing services for communication service providers. Emagine enables Telecoms Operators around the world to reduce churn and generate net incremental revenue from their customers through intelligent real-time campaigns and interactions that are personal, relevant and timely - true “Marketing To One®”.

In 2013, Emagine launched its Adaptive Contextual Marketing™ platform which uses the latest technology and techniques in machine learning and big data analytics to reveal deep insights into the customer’s Behavioural DNA™. Marketing offers and customer interactions are then dynamically adapted based on the individual customer’s Behavioural DNA to provide better user experiences and generate higher returns than traditional segmented campaigns.

Headquartered in Ultimo Sydney, Australia’s tech hub, the company develops and delivers Telecommunications Grade software for customers including Vodafone, Optus, MTN, Vodacom, Etisalat, True Move, CSL and Telstra.


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