Brainstorm Mobile Solutions Limited has announced its signing of a new three year contract with Telefónica for the global roll-out and support of its mobile marketing platform which delivers highly personalised location-based marketing campaigns. Brainstorm&rsquo…
Brainstorm Mobile Solutions Limited has announced its signing of a new three year contract with Telefónica for the global roll-out and support of its mobile marketing platform which delivers highly personalised location-based marketing campaigns. Brainstorm’s platform has already been successfully deployed into seven of Telefónica’s territories and this contract will see it being deployed across Telefónica’s operating business in Europe and Latin America.
The platform has facilitated Telefónica’s mobile marketing and advertising strategy by delivering tailored campaigns for global and local brands, contributing towards Telefónica’s ‘Best Global Operator’ win at the MMA Global Smarties 2013 Awards.
Jason Tunstall, Director of Mobile Advertising at Telefónica commented,
“We’ve seen tremendous change across the advertising landscape in recent years, with personalisation and data coming into play. Technology is fuelling this change giving marketing the opportunity to deliver absolute personalisation and ultimately delivering better engagement and accountability. The technology platforms we utilise, such as Brainstorm's, provide innovative ways for brands to engage with our customers through a range of channels.”
Donald Stuart, CEO Brainstorm said, “We are delighted to have won the contract with Telefónica, who are one of the most innovative and exciting companies in the mobile marketing space. Our platform has almost half a billion users worldwide and has been powering mobile marketing and automated workflow solutions for many years. We’re looking forward to working alongside Telefónica to develop new and innovative ways for brands to engage with subscribers, bringing multi-channel capabilities and location features to marketing and advertising campaigns.”
This contract win is a major step forward for Brainstorm as it embarks upon a ‘grow and globalise’ strategy aimed at deploying its platform as a mobile engagement tool across corporate enterprise around the world.
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