Saturday, 25 November 2017

Dimoco publishes mobile messaging market special

DIMOCO
Tuesday 08 July 14

Mobile messaging and mobile operator payment provider DIMOCO http://www.dimoco.eu publishes a mobile messaging market special and shows the development, the usage and the opportunities on the European Application-to-Person- and Person-to-Application-market. An increase from 184 billion text messages in 2012 to 283 billion text messages in 2017 is forecasted by the research company Portio Research. France, United Kingdom, Italy, Germany and Turkey are the top 5 European A2P…

Mobile messaging and mobile operator payment provider DIMOCO http://www.dimoco.eu publishes a mobile messaging market special and shows the development, the usage and the opportunities on the European Application-to-Person- and Person-to-Application-market. An increase from 184 billion text messages in 2012 to 283 billion text messages in 2017 is forecasted by the research company Portio Research. France, United Kingdom, Italy, Germany and Turkey are the top 5 European A2P- and P2A-markets. Companies from various industries use mobile messaging for all enterprise areas. Speed, reliability, price and direct reach are the key drivers of this enormous growing business.

“SMS is and will remain an important market in the future. When we think about companies communicating with their customers and vice versa, there are many possibilities to use the mobile messaging channel. The application-to-person and the person-to-application segment is a strong growth market”, Gerald Tauchner, DIMOCO CEO.

DIMOCO shows current developments on the European A2P- and P2A-SMS market
DIMOCO http://www.dimoco.eu publishes a mobile messaging market special. The mobile messaging and mobile operator payment provider shows the potential and the current development of the still growing Application-to-Person- and Person-to-Application market.
The market research company Portio Research predicts an increase from 184 billion text messages in 2012 to 283 billion text messages in 2017 on the A2P- and P2A-market. “With the increasing focus on mobile banking, mobile payments and mobile health, we believe that the contribution of the A2P/P2A-category will increase over the next years. According to our forecasts, close to a quarter of total text messages will either originate from or terminate at an application server by the end of 2017”, says Karl Whitfield, Portio Research Managing Director.

The top 5 European A2P- and P2A-SMS markets
According to Portio Research France (32.9 billion A2P- and P2A-SMS in 2012), United Kingdom (26.6 billion A2P- and P2A-SMS in 2012), Italy (17.4 billion A2P- and P2A-SMS in 2012), Germany (11.5 billion A2P- and P2A-SMS in 2012) and Turkey (10.5 billion A2P- and P2A-SMS in 2012) are the top five European Application-to-Person- and Person-to-Application markets.

Different industries use mobile messaging for different purposes
Financial services, gambling and betting, medical and health, real estate, retailers, news & sports, automotive, HR and internal communications, schools and colleges … according to Portio Research, the range of industries using mobile messaging in 2013 and 2014 is broad. The market research company sees A2P SMS rolling out within all areas of the enterprise, e.g.: internal communications and logistics, supply chain and supplier communications, customer confirmations, orders and passwords, and many more.

“The key factors behind why companies favor mobile messaging are speed, reliability, price and the direct reach”, says Tauchner adding: “With our direct connections to mobile network operators we offer business customers the ideal way of using A2P- and P2A SMS in their communication process.” The mobile messaging and mobile operator payment partner provides companies 1-way and 2-way messaging as well as direct messaging products to business customers. High throughput rates, optimum transmission speed, service and price advantages, easy integration into the customers’ application plus fast access to the DIMOCO hub and high security standards are what business customers benefit from when they partner with the mobile messaging provider. 


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