Today, Somo, the world’s largest, independent mobile solutions company, has partnered with Medialets, Inc., creators of Servo, the industry’s first and only third-party mobile ad server to be accredited by the Media Rating Council (MRC), for accurately counting impressions and clicks…
Today, Somo, the world’s largest, independent mobile solutions company, has partnered with Medialets, Inc., creators of Servo, the industry’s first and only third-party mobile ad server to be accredited by the Media Rating Council (MRC), for accurately counting impressions and clicks.
Servo will play an integral role in helping Somo deliver a richer data set and unparalleled brand safety to its clients. Medialets’ technology will allow Somo to effectively measure and attribute mobile advertising, making it more efficient to serve and track any creative format, including static banners, video, HTML5, rich media and native formats across publishers, networks, DSPs, and exchanges.
Somo will be able to track conversions between and across web and app environments with privacy-forward device identification and measurement. Granular reporting and analysis, as well as both view-through and click-through attribution, will help Somo understand and optimize against the most valuable data, media and creative to deliver better results for clients.
Stephanie Emmanouel, SVP Strategic Partnerships at Somo, said, “Servo enables Somo to create mobile campaigns quickly and efficiently, which can be easily trafficked and tracked across thousands of certified mobile properties, and provide our clients with actionable insights and true mobile attribution.
“Previously, there’s been a huge amount of complexity around tracking mobile ad campaigns, especially given the intricacies of consumer, cross-device behavior. By adding Medialets’ technology to our own, we’ve been able to significantly reduced this complexity while simultaneously improving the depth and accuracy of mobile media measurement.”
“Somo has done a tremendous job of building client relationships and credibility in mobile, and we’re delighted to be able to partner with them to bring world-class mobile mediameasurement to some of the world’s most prominent brands,” said Eric Litman, CEO of Medialets.
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