Thursday, 23 November 2017

Millicom wins Fifa World Cup media rights

Millicom
Tuesday 06 May 14

Millicom, the international telecommunications and media company, today announced that it has acquired certain media rights to the 2014 FIFA World Cup Brazil™ that will allow Tigo customers in seven Latin American countries to enjoy live coverage of the 2014 FIFA World Cup&trade…

Millicom, the international telecommunications and media company, today announced that it has acquired certain media rights to the 2014 FIFA World Cup Brazil™ that will allow Tigo customers in seven Latin American countries to enjoy live coverage of the 2014 FIFA World Cup™ on their mobile handsets and via broadband Internet.

Millicom has exclusive mobile transmission rights for Colombia, Costa Rica and Honduras, whose national teams have succeeded in qualifying for the final tournament of the 2014 FIFA World Cup™ as well as Guatemala, El Salvador and Paraguay, whilst in Bolivia these rights are non-exclusive. Millicom has also the non-exclusive broadband Internet rights in the same countries.

The tournament runs from 12 June to 13 July, during which period Tigo customers in Latin America will be able to access all 64 live matches with multi-angle views, live statistics, dedicated social media, news, schedules as well as other exclusive FIFA World Cup™ material. Tigo will launch a dedicated FIFA World Cup™ application for smartphones and tablets for the most popular Android and iOS operating systems.

Commenting on the partnership today, Millicom’s President and CEO, Hans-Holger Albrecht, said “Football is a passion for so many people in Latin America. With the FIFA World Cup this year the interest and excitement will be huge. Our customers will want to see the action wherever they are, so we are delighted to give them that service as part of their digital lifestyle.”

“This is fantastic news for football fans in Colombia, Costa Rica, Honduras, Guatemala, El Salvador, Paraguay and Bolivia as it makes the 2014 FIFA World Cup far more accessible for fans in these territories as they need not to worry about missing any of the vital moments from the 64 matches of football’s flagship event returning after 36 years to South America,” explains FIFA TV Director Niclas Ericson.


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