Friday, 23 February 2018

Ad revenues to push Europe's LBS market to €2.3bn by 2018

By Mary Lennighan, Total Telecom
Friday 28 March 14

Mobile operators edged out of consumer location-based services ecosystem by OTT players, analyst firm says.

Location-based services revenues will reach €2.3 billion in Europe by 2018, driven by growing advertising revenues on social networking and local search services, Berg Insight predicted this week…

Location-based services revenues will reach €2.3 billion in Europe by 2018, driven by growing advertising revenues on social networking and local search services, Berg Insight predicted this week…

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