Wednesday, 12 December 2018

HTC 'makes it gorgeous' with new smartphone

By Mary Lennighan, Total Telecom
Tuesday 25 March 14

Taiwanese handset maker launches high-end phone, but can it cope with rivals' marketing firepower?

"I bet most of the people in this room are doing it 150-200 times per day," said Scott Croyle, HTC's global design head, presenting the Taiwanese handset maker's much-hyped new smartphone at a launch event in London on Tuesday. He was referring, of course, to the frequency with which smartphone users hit the power button on their device in order to perform a simple function, such as checking the time or launching an application. The HTC One M8, the vendor's new smartphone, removes that requirement…

"I bet most of the people in this room are doing it 150-200 times per day," said Scott Croyle, HTC's global design head, presenting the Taiwanese handset maker's much-hyped new smartphone at a launch event in London on Tuesday. He was referring, of course, to the frequency with which smartphone users hit the power button on their device in order to perform a simple function, such as checking the time or launching an application. The HTC One M8, the vendor's new smartphone, removes that requirement…

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