Thursday, 21 June 2018

Ad-funded MVNO goes belly up

By Mary Lennighan, Total Telecom
Friday 21 March 14

U.K. virtual operator Ovivo Mobile shuts down suddenly, but was it a victim of Vodafone's tough new stance on MVNOs?

Serving the price-sensitive bottom end of the mobile market is a tough business and this week another virtual player closed its doors to outcry from former customers who had been enjoying receiving a mobile service for next to nothing. Ovivo Mobile, an ad-funded MVNO that was hosted on Vodafone's network, ceased trading on Wednesday two years after it launched…

Serving the price-sensitive bottom end of the mobile market is a tough business and this week another virtual player closed its doors to outcry from former customers who had been enjoying receiving a mobile service for next to nothing. Ovivo Mobile, an ad-funded MVNO that was hosted on Vodafone's network, ceased trading on Wednesday two years after it launched…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry