Friday, 24 November 2017

Brits would give up chocolate, TV rather than Internet for Lent

KC
Monday 17 March 14

Access to the internet in their spare time is the one thing that most Britons (51%) could not be without over Lent, a new study shows. This figure is more than double the number of people that could not give up chocolate (18%), meat (24%), or alcohol (17%) for the 40 day period beginning March 5th…

Access to the internet in their spare time is the one thing that most Britons (51%) could not be without over Lent, a new study shows. This figure is more than double the number of people that could not give up chocolate (18%), meat (24%), or alcohol (17%) for the 40 day period beginning March 5th.

Surprisingly, the research by Yorkshire based fibre broadband and telephony provider KC, also suggests that the internet has replaced television in the nation’s heart with just 43% of people saying they could not give up watching TV. Regardless of religious inclination, three quarters of Brits still use Lent as an opportunity to change their behaviour*.

“This study shows we’re an island addicted to technology and connectivity,” commented Sue Helmont, KC’s head of consumer marketing. “The internet pervades so many aspects of life today, essential to both our work and personal lives. The fact that more than double the number of people couldn’t go without internet access compared with chocolate says it all: We British clearly love the internet, and we’re simply not prepared to give up access in our free time.”

There are 46 million regular internet users in Britain, who collectively spend more than 37 billion hours each year and one of every 12 waking minutes online**. This time is significantly lower than the four hours people spend on average watching TV every day, yet more people are more prepared to put TV on standby during lent rather than the internet.

The importance of the Web to Brits has regularly been underlined over the past 12 months. Last year, a fast internet connection was identified as one of the 20 Modern Bare Necessities we can’t live without. On top of this, research by the Office for National Statistics and Eurostat revealed people in the UK were the second most prolific social network users in Europe. Almost half (48%) of UK internet users use social networks on a daily basis.


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