Saturday, 22 July 2017

Galveston future-proofs with first meter-free mobile payment parking solution in the US

CreditCall
Wednesday 26 February 14

The City of Galveston has become the first sizeable location in the US to move directly to a mobile payment for parking solution without the installation of meters, after signing a deal with PayByPhone, North America’s leading provider of mobile payments in the parking industry, supported by payment gateway provider and EMV migration expert CreditCall. The system, which has been implemented along the popular Galveston Seawall area, has already generated an impressive return on investment with 34,000 drivers signing up within the first three months and 50…

The City of Galveston has become the first sizeable location in the US to move directly to a mobile payment for parking solution without the installation of meters, after signing a deal with PayByPhone, North America’s leading provider of mobile payments in the parking industry, supported by payment gateway provider and EMV migration expert CreditCall.

The system, which has been implemented along the popular Galveston Seawall area, has already generated an impressive return on investment with 34,000 drivers signing up within the first three months and 50,000 transactions generated in the first 160 days. The system, which went live in September, is expected to generate approximately $700,000 per year over the next five years which will be invested in the Seawall area.

CreditCall provides industry-leading card payment solutions including encryption for Pay-and-Display and Pay-on-Foot parking in the U.S., U.K. and Canada. It has been providing gateway services for PayByPhone since October 2007 and is the sole gateway provider for the company in both the U.S. and Canada.

The parking solution enables users to pay for parking from any location via a mobile phone app or by dialing a toll free number, which uses CreditCall to provide the secure payment processing facility. The transactions are transmitted in real-time to reflect payment status with payments associated to the license plate of the car, eliminating the need for a physical receipt. Users are able to receive text message reminders when their parking is about to expire and view receipts online.

Galveston needed a new payment solution for its Seawall area after its residents voted on a plan to introduce paid parking in 2013. Previously offered for free the revenue was needed to help improve the infrastructure and amenities that serve the Seawall – a 10 mile stretch of wall built to protect the city in 1902. However, the need to maximize the revenue available for investment into Galveston meant the installation and accompanying maintenance costs of parking meters were not a viable option.

Residents and visitors pay hourly, daily or yearly via the app or a toll-free number and are alerted via text message when their parking session is about to expire. Those that don’t have a mobile phone or debit or credit card can pay with cash at a number of the local merchants along the seawall. The merchant enters the motorist’s licence plate details into PayByPhone’s online system which registers the transaction with Galveston’s enforcement system.

“The selection of PayByPhone allowed the city to uphold the integrity of the seawall and beach vista, reduce personnel costs, as well as reduce repairs and maintenance on hardware constantly inundated with salt and moisture from our Gulf Coast. To date, the paid parking program on Seawall Boulevard is already more profitable than other paid parking and has yet to see peak revenue seasons on the island,” stated City of Galveston Mayor Lewis Rosen.

Dave Witts, President of US Payment Systems at CreditCall, said: “This implementation is a perfect example of how anyone looking to deliver paid parking services can do so with less cost and infrastructure work than they perhaps initially envisaged. With increasing usage/penetration of smartphones and tablets, the remote payments parking market is growing rapidly with CreditCall a major factor in that.”

Barrie Arnold, Chief Commercial Officer at PayByPhone, comments: “The City of Galveston’s move from unpaid to paid parking without the use of meters has been a bold one, but by introducing PayByPhone, supported by CreditCall, the city has been able to implement a significantly more efficient, user friendly solution which is hassle-free for visitors to the seawall and has allowed the City to generate parking revenue faster than with a traditional parking machine installation and rollout.”

CreditCall provides payment gateway services for EMV chip cards and magnetic stripe cards through a number of channels – from online, mobile, to payments to phone and payment terminals – allowing a flexible range of payment options, operating across a wide range of industries – including parking, retail, vending, ticketing, transportation and petrol. CreditCall, as an expert in the area, also offers a clear EMV migration path for PayByPhone and other operators as the EMV liability shift rapidly approaches its deadline in the U.S in October 2015.


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