Friday, 23 February 2018

Huawei claims brand awareness victory, launches pocket-sized tablet

By Mary Lennighan, Total Telecom, in Barcelona
Sunday 23 February 14

Chinese vendor says football is helping it to boost its brand recognition and device shipments in Europe; launches five devices including compact tablet and wearable wristband device.

Huawei lifted the curtain on this years' Mobile World Congress in Barcelona on Monday by taking the wraps off five new LTE devices, including a pocket-sized phone and tablet combo, which it hopes will help it to further its quest for brand recognition among consumers. "We need to work on our brand," admitted Colin Giles, executive vice president of Huawei's consumer business group…

Huawei lifted the curtain on this years' Mobile World Congress in Barcelona on Monday by taking the wraps off five new LTE devices, including a pocket-sized phone and tablet combo, which it hopes will help it to further its quest for brand recognition among consumers. "We need to work on our brand," admitted Colin Giles, executive vice president of Huawei's consumer business group…

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