Sunday, 20 August 2017

71% of Brits consider Internet speed when house hunting

KC
Friday 21 February 14

Almost three quarters (71 per cent) of Brits take internet speed into account when looking for a new home, according to new research from Yorkshire based broadband and telephony provider KC, part of UK communications company KCOM Group. The survey, which questioned more than 2,000 adults across the UK, shines a light on the increasing demands of consumers when it comes to needing superfast broadband access, with households now owning an average of three internet connected devices. The importance of a good internet connection for home buyers was underlined in late 2013 when RightMove…

Almost three quarters (71 per cent) of Brits take internet speed into account when looking for a new home, according to new research from Yorkshire based broadband and telephony provider KC, part of UK communications company KCOM Group. The survey, which questioned more than 2,000 adults across the UK, shines a light on the increasing demands of consumers when it comes to needing superfast broadband access, with households now owning an average of three internet connected devices.

The importance of a good internet connection for home buyers was underlined in late 2013 when RightMove, the popular online property sales database, started showing ‘typical’ broadband speeds at each of the more than one million UK homes listed on its website, using data from PointTopic.

“The proliferation and dependency on internet-enabled devices, coupled with increasing numbers of people either choosing or having to work from home, means homeowners are a lot more reliant on technology and good internet provision now than in previous years,” explained Jan Hÿtch, President of the National Association of Estate Agents. “This need for high performance connectivity means internet speeds can often play a big part in the purchasing decision. For some house hunters, good, reliable and high capacity broadband can be more important to them than having a driveway, a garden, or even being close to local amenities, which is why in certain areas buyers are prepared to pay a premium for an exceptionally good internet connection.”

The connected home
The requirement for a speedy broadband connection looks set to intensify, with almost one in three (30 per cent) of respondents planning to buy at least one more internet-connected device in the next 12 months.

Tablets are the most desirable gadget, with 14 per cent of people planning to add one to their collection in 2014. These are closely followed on consumers’ wishlists for the year by smartphones (12 per cent), smart TVs (10 per cent) and games consoles (7 per cent).

The need for a faster internet connection has also been influenced by the rise in home working, as businesses offer employees increased flexibility to work at home. The findings show that 15 per cent of workers now operate from home for at least one day every month, compared to only 9 per cent who said the same in 2005[1]. Almost one in ten (8 per cent) now work from home for five days or more every month.

“Fast and efficient broadband is now an expected part of life for the majority of Brits, to the point where we won’t move to a home without it,” commented Sue Helmont, KC’s head of consumer marketing. “With so many people relying on home internet for their personal and professional lives, a sluggish, unreliable connection is no longer acceptable.”

The increasing reliance on the internet has led to internet service providers making significant investments in fibre optic technology in order to increase the bandwidth and performance of their networks. Fibre optic wires are minuscule strands made of plastic or glass - a fibre wire is thinner than a single human hair - which are designed to carry virtual information at very high speeds.

KC customer Mike Reed of Woodmansey, a rural village in the East Riding of Yorkshire, has had superfast broadband since 2011, when KC began rolling out its fibre-based Lightstream service. Because of the distance from his home to the nearest phone exchange, before fibre was installed Mr Reed could achieve speeds of less than 2Mbps. Now guaranteed download speeds including 350Mbps are available in the village.

He said: “We put our house on the market late last year and included information about the download speeds achievable here as we believe it’s an attractive feature for prospective buyers. Now that we’ve become used to superfast speeds I’m not prepared to move to a property that doesn’t have the capacity to have fibre to the home, so when viewing properties for the first time it’s one of the first questions I ask the vendor.”

“The quickest and most reliable internet can only be found with a Fibre-to-the-Premises (FTTP) connection, which uses fibre cables for the full distance, from the exchange right to the home,” continued Helmont. “With no copper cables at all, it can deliver much faster speeds and meet the requirements of 21st century consumers and businesses.”


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