Monday, 11 December 2017

OpenMarket sees growing enterprise demand for SMS engagement

OpenMarket
Tuesday 18 February 14

OpenMarket, a leading enterprise mobile engagement company, today announced that the increasing demand from the world’s largest companies for reliable, secure and interactive two-way global messaging is behind the progress of OpenMarket’s business. The company will exhibit its mobile engagement services at stand 8.1D11 at Mobile World Congress in Barcelona, Spain, February 24…

OpenMarket, a leading enterprise mobile engagement company, today announced that the increasing demand from the world’s largest companies for reliable, secure and interactive two-way global messaging is behind the progress of OpenMarket’s business. The company will exhibit its mobile engagement services at stand 8.1D11 at Mobile World Congress in Barcelona, Spain, February 24-27.

According to OpenMarket, increasing numbers of Global 2000 companies are realizing the immense value of SMS in optimizing their business processes and enhancing their relationships with customers and employees. A 2013 survey of enterprise decision makers by market research firm Forrester found that 86% of respondents plan to use SMS in their business operations this year – the highest rate of any mobile technology across businesses worldwide.

“It’s clear that SMS has moved beyond basic marketing campaigns,” said Steve French, Global Vice President of Product Management and Marketing of OpenMarket. “Companies are using mobile to more efficiently serve two-way communication needs across the entire organization, including customer service, human resources, IT and security, operations and logistics, and sales and marketing. From appointment reminders, shipping confirmations and customer surveys, to mission-critical messages like fraud notifications, emergency alerts, and secure PIN authentication, companies can use mobile for numerous use cases. But to fully take advantage of the benefits mobile has to offer, enterprises need reliable two-way SMS connectivity available on a worldwide level from a trusted partner – which is where OpenMarket comes in.”

At the heart of OpenMarket’s enterprise messaging services is its Mobile Engagement Platform, a powerful, feature-rich, and fully scalable SaaS-based platform that allows enterprises to create customized solutions according to their specific operational requirements. Four of the world’s top ten global brands use OpenMarket’s Mobile Engagement Platform to power their mobile messaging programs.

OpenMarket continues to expand its two-way SMS connectivity to meet the worldwide demand for global messaging services. The company has recently added two-way connectivity in the Asia-Pacific region to reach high-growth, high-volume commercial centers such as Hong Kong, India, Japan, and Singapore.

As an industry leader, OpenMarket processes over one billion mobile messaging interactions per month. The company differentiates itself from other mobile engagement providers by offering enterprise-grade global SMS services backed by demonstrated performance and reliability with service level agreements (SLAs), a geo-redundant SMS platform, award-winning 24x7 customer support spanning all time zones, and a dedicated account management team.

Visit the OpenMarket stand 8.1D11 at Mobile World Congress or contact us to schedule a meeting at the show to discuss your global mobile engagement needs.


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