Friday, 22 September 2017

MobPartner launches MobWidget for smarter app discovery

MobPartner
Thursday 13 February 14

MobPartner, the performance-based mobile advertising and monetization platform, today launched MobWidget, its new mobile ad unit enabling publishers to deliver an enriching and contextually relevant experience to its audience while accelerating mobile revenue. Mobile publishers can embed a snippet of code to their mobile site or app and quickly add an additional revenue stream in monetizing their mobile traffic…

MobPartner, the performance-based mobile advertising and monetization platform, today launched MobWidget, its new mobile ad unit enabling publishers to deliver an enriching and contextually relevant experience to its audience while accelerating mobile revenue.

Mobile publishers can embed a snippet of code to their mobile site or app and quickly add an additional revenue stream in monetizing their mobile traffic. MobWidget then recommends mobile apps that are personalized to each user based on the editorial content they are reading from travel to dating to games and beyond. Proven to engage consumers longer, MobWidget helps consumers discover new apps in a way that’s non-intrusive and personally relevant to them – all whilst generating additional revenue to both the publisher and advertiser.

MobWidget’s creative ad for mobile content and editorial sites is self-service, easy to implement and fully customizable. Virtually every aspect of MobWidget can be customized or branded - from the number of apps displayed to the color of the buttons inside the widget. The apps displayed are dynamically inserted into MobWidget using sophisticated real-time targeting, selecting the most relevant apps to an individual consumer - ensuring not only an improved conversion rate, but a better all-round user experience.

“With MobWidget, we are giving our customers the best of both worlds – effective performance-based advertising and a positive user experience that delivers improved conversion rates for monetization efforts,” said Vianney Settini, co-founder and CEO of MobPartner. “The ability to customize to such a degree means that the experience can be tailored to an individual brand, creating a seamless blend of content and discovery. As mobile advertising becomes more widespread, the risk of consumers being turned off through badly designed or irrelevant advertising increases - that’s why MobPartner is focused on creating new advertising formats and technologies that promote positive engagement.”

MobWidget is HTML-based, meaning it can be added with just a few lines of code – cutting out the need for an SDK. MobWidget is also compatible with MobBridge, MobPartner’s recently released tool that helps convert desktop online browsing into mobile app installs – allowing both products to be used in combination for even better advertising performance.


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